As I have mentioned previously, I want to make my design environmental, ecological and ethical. Although it may seem that all those factors perfectly co-inside as I have stated that is not always the case. We see brands like Stella McCartney label themselves as vegan but use petroleum-based materials in replacement for leather, which one could argue is more environmentally friendly. However, a vegan could further go on to argue that "AH - but did you know cows and their by-products are a leading cause on global warming? 'A cow does on overage release between 70 and 120 kg of Methane per year...each cow is equivalent to about 2'300 kg CO2 per year.' (Timeforchange.org, 2009) Have you not seen Cowspiricy?" If you want to watch all hell break lose, follow a social media argument between a vegan and a non-vegan on this topic. If you really want to see the cow pat hit the fan, follow one between two vegans. I've notice within this community we are our own worst enemy sometimes, as we fight with one another over the topic of 'is it vegan enough' 'is it environmentally friendly?...sustainable?...biodegrade???'. However a lot of 'my kind' seem to forget the definition of veganism:
"A philosophy and way of living which seeks to exclude--as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of humans, animals and the environment. In dietary terms it denotes the practice of dispensing with all products derived wholly or partly from animals." (The Vegan Society, 2017)
Did you spot that? 'As far as is possible an practicable' (The Vegan Society, 2017) suggesting it is near to impossible to be a textbook 100% vegan because we are living in a non-vegan material world and I am a vegan girl. Therefore, I want to identify the emotion connected to veganism but also understand the constraints within it and try not to beat myself up when I don't score 100%. This is why I always encourage people to try an aspect of veganism first and not get too overwhelmed that they are not doing everything perfectly because none of us are. I wish more people within this community would do the same and stop spreading hopelessness onto those who feel they cannot fully commit. It most definitely echos the Cradle to Cradle narrative of 'no matter what you do, it's just not enough'. I want to spread hopefulness and make people understand that any effort is enough, and encourage them to learn and improve their environmental, ecological and ethical morals. I want to lose the stigma of the 'preachy hippy' and make veganism feasible and mainstream rather than an exclusive club guarded by the vegan police.
We must be compassionate to our fellow man, or woman or whatever you wish to label yourself as, as we claim to be to the animals.
Timeforchange.org. (2009). Are cows the cause of global warming? | Time for change. [online] Available at: http://timeforchange.org/are-cows-cause-of-global-warming-meat-methane-CO2 [Accessed 13 Feb. 2017].
The Vegan Society. (2017). Definition of veganism. [online] Available at: https://www.vegansociety.com/go-vegan/definition-veganism [Accessed 13 Feb. 2017].
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