If you aren't familiar with the two concepts here they are.
A road is linear. It may not be straight, it may have bends and curves but what makes it linear is the fact that it has a start and an end point. Your journey in the car is linear, you have your start point and your endpoint. Although linear is described sometime as 'continuous' because of the 'how long is a piece of string' mindset, it ultimately has an end. However, the wheels on the car are a circle and closed loop. The wheels could keep potentially keep turning forever but you have to find away to make that so. Maybe not on the linear road but on an axis loop. You may have to rethink how you keep the wheels turning but they can't if they are on a linear route that has an end because they must stop. I may not have explained than analogy as well as I may have wished but it makes sense to me, which is the most important (sorry other readers).
We live in a very linear society. Most products you own are designed linearly. They have a start point and an endpoint, like the journey in your cars. Ever noticed how the 'cycle' for water bottles are presented circular but are actually open loop:
The should look a bit more like product life cycles
We are linear in more ways than just this. One my thirty minute walk from the train station to university I was thinking about how human life cycles are simuliar to products.
As awful as that may sound, I believe it's true. Many products, establishments, brands, companies will accommodate from the most profitable market with the most potential. This apparently as the Millenials. Those who have had their 'time to shine' are forgotten and ignore. We design exclusively for the twenty somethings and ignore the elderly. This also applies to those who do not follow the typical linear scale such as the disabled. We need to design more inclusively or we will forever be a linear world. As I have stated previously the way to achieve change is first with our attitude. To everything.
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