Waste can be a dirty word but environmentally speaking the word has a much more insidious meaning. As I spoken about before, waste is a completely man-made concept as in the natural world lifecycles to not consider anything waste. Waste is an ever-growing problem as it is something each and everyone of us is contributing towards. We disassociate with our waste when it is collected weekly because it then becomes 'someone else's problem'. Although we all own recycling bins, many factors prevent us from using them as often as we should. 'It's raining', 'I'm not having those in my house', 'that bin smells' or simply 'I just can't be bothered.' When we see the enthusiasm for an important cause decline, that's when we, the designer, must step up to the challenge. Design something that encourages change.
"People care more than they did a few years ago, and there is a growing awareness that we should separate our rubbish in the home and recycle," said Pearson.
"Landfill is a terrible idea, and apart from using less, we have to work towards a closed-loop production eventually."
One of my favourites in the collection is the compost element. So many individuals do not recycle food waste because of one big deterrent: odour. When food composting leaves their kitchens pungent users do not want to do it. Both brand and designer have understood this issue and addressed the odour problem in their design. With clever innovation they created a solution that would reduce the odour and create a solution to the problem. Designers are problem solvers and the only way you are going to understand a problem is by understanding the user experiencing it. We must leave all judgements aside and not be driven by our own agenda but instead the user's.
Good solutions encourage better habits. Better habits enforce change.
Aouf, R. (2016). PearsonLloyd and Joseph Joseph's Intelligent Waste bins for home recycling. [online] Dezeen. Available at: http://www.dezeen.com/2016/05/14/pearsonlloyd-intelligent-waste-home-recycling-bins-design-joseph-joseph/ [Accessed 22 Oct. 2016].
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