Rule #1: Any Association that Can be Made, Will be Made
Rule #2: Different People Anthropomorphize Differently
Rule #3: Keep it ASS: Abstract, Simple and Subtle
Rule #4: Complex Products Tend to Be Anthropomorphized
Rule #5: Consider Zoomorphism as an Alternative
Rule #6: Meet People’s Expectations
Rule #7: Respect Social Standards
Rule #8: Use Human Ethics
#9: Be Aware of the Ecosystem You’re Invading
#10: Enhance Human Experience, Don’t Replace it
Next Nature Network. (2011). 11 Golden Rules of Anthropomorphism and Design: Introduction. [online] Available at: https://www.nextnature.net/2011/12/11-golden-rules-of-anthropomorphism-and-design-introduction/ [Accessed 9 Mar. 2017].
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