With all good products, comes a name and a brand that matches. I decided as I was looking at the Copenhaze Project and focusing on a Danish target market to begin with I would use Danish words for the branding.
As I mentioned, I think the USP of my design is the locking mechanism that could be used for other base models so I decided to name it: Sikker. Sikker is a Danish word that can mean safe or secure which is what I want my target market to associate with my product line.
The pet carry case itself would be called 'Svane'. I liked sticking to an animal name that translates into Swan to symbolize the unique way the side doors open like a swan folds its wings.
looking for me?