'Constructivism was the last and most influential modern art movement to flourish in Russia in the 20th century...It borrowed ideas from Cubism, Suprematism and Futurism, but at its heart was an entirely new approach to making objects, one which sought to abolish the traditional artistic concern with composition, and replace it with 'construction.' (The Art Story, 2016)
rIt was suggested that Totem had structual elements similar to those seen in Russian Constructism. We decided to research further into the buildings and sculptural shapes that were key for this art movement. We found lots of similarities such as the use of spirals and the helix, as well as harsh lines and strong shapes. I love 20th Century history as it is fairly new but far enough back that I have not lived through it. I find it astounding to see how much our would has changed and transformed in the last century. Who would have thought our little toy could show such simularities to an art movement that happened 100 years prior?
I began exploring the inspiration behind Russian Constructivism and found key ideas from the artform:
Eerily, some of the conaltations connected to the constructivism movement related to our design path with TOTEM. We had initially designed from an aesthetic mind, or composition, but we should have been designing from a functional or constructivism style too. There is even mention of material consideration and selecting materials and demonstrating the way they behave. Our redesign for TOTEM also echos Constructivism philosophies in addition to the aesthetics.
Twentieth century propaganda is one of my favourite forms of graphic design. It not only emulates a cultural design style of that era but also paints a part in history from the perspective the artist wants to conceive. Russian Constructivism graphics use few colours, bold lines, black and white images and bold shapes. We decided as TOTEM's structure was so similar to those seen within the buildings, we decided to create our own propaganda for our advertising campaign. Phoebe created the TOTEM poster inspired by our key shapes, natural colour scheme and the MoMA poster. It not only signified the importance in our initial key shapes but also worked well with our natural dye colour-scheme that I created having explored natural food colouring.
Although our design was not initially inspired by the Constructivism art movement, by researching further into the key themes surrounding, examples and historical graphic design, they inspired us to view our toy in a whole new perspective and advertise it in a would not have previously considered.
The Art Story. (2016). Constructivism Movement, Artists and Major Works. [online] Available at: http://www.theartstory.org/movement-constructivism.htm [Accessed 6 Dec. 2016].
Gabriellazofiaconstructivism.blogspot.co.uk. (2017). De/Constructivism - Modern Day. [online] Available at: http://gabriellazofiaconstructivism.blogspot.co.uk/2014/09/deconstructivism-modern-day.html [Accessed 6 Jan. 2017].
Po Campo. (2017). Inspired by Russian Constructivism. [online] Available at: http://www.pocampo.com/blogs/all/17880588-inspired-by-russian-constructivism# [Accessed 1 Jan. 2017].
Art moderne et art contemporain. (2017). Le Constructivisme - Art moderne et art contemporain. [online] Available at: http://maximeserazin.over-blog.com/2013/12/le-constructivisme.html [Accessed 1 Jan. 2017].
looking for me?