One of the main reasons I created a persona with a pet, is because I believe primary experience and testing is crucial for successful product design. Having creative empathy is a fantastic quality and helps you experience the problem with the user meaning you are more likely to know how the issue could potentially be solved. In addition to testing on the bicycle and with the primary user, I felt testing with a cat would not only help to ensure the scale was correct but also provide first hand feedback from the animal.
The reason I choose my final double side door concept was because this gained the best reaction for Lilli, my cat. She liked that it was tall enough for her to stand up in and that she could walk the whole way through. I feel this made her more curious and she did not feel trapped in as many cats fear when they experience a conventional cat carrier.
I added a lip at the bottom, similar to a litter tray, to give a subtle box-like feel to the model. Cats are known for liking to fit into box-like objects and so this simple addition made her want to sit down and make herself comfortable in the carry case. When she was relaxed I found I could close one door and then the other without her frantically trying to escape, which is an issue I have found with pet carry cases in the past. This method is less stressful for both the user and the cat.
All in all, I am very happy with my final design. Cats are very independent creatures and this is no different for my cat Lilli. They do not liked to be forced into anything so creating a product that intrigues their curiosity and makes them want to use the product than have to means a trip to the vet is much more simple.
I think making the Svane model both a carry case and pet bed will ensure the cat will eliminate negative connotations they would naturally associate with the carry case and creates a place of sanctuary for the cat.
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