In 2009, the V&A created an exhibition called ‘Telling Tales’ which featured a lot of well know product/industrial designers try their hand at fine art pieces including the likes of Studio Job, Maarten Baas, Kelly McCallum, Jurgen Bay, Hella Jongerius and so on
Why do designers go back to this kind of content?
Nick and I thought that it would be kind of funny to imagine ourselves and let’s say (in) an office of a very bad person, you know a person who makes the money of over the backs of the poor.
For me it’s using certain techniques or using certain sort of craft is a way of getting across, as you said, a story and having people look at objects in a new way. For me, because I’ve always been inspired by these specific objects it’s about looking at their story and sometimes creating stories about them and then telling those stories to other people.
This exhibition was more symbolic than functional and was more a personal statement and the personal manifesto of the designer: a range of conceptual pieces. This exhibition was centred around the narrative and storytelling. It was all about communicating your message well with lots of meaning behind the pieces – free of commercial or industrial boundaries. Job Sneets said it was about being ‘your own curator’ and having ‘an open mind’.
Vam.ac.uk. (2017). Video: Telling Tales: Fantasy & Fear in Contemporary Design - Victoria and Albert Museum. [online] Available at: http://www.vam.ac.uk/content/videos/t/video-telling-tales-fantasy-and-fear-in-contemporary-design/ [Accessed 27 Jun. 2017].
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