From the previous post, you will have known I created three personas, from three different locations with three entirely individual wants and needs based on the problems they face related to the bike:
I'm sure you are on the edge of your seats wondering just who I chose to continue base the bike project on and why exactly I chose them. Worry no further, all questions will be answered:
Not ida (the conscious minimalist)
I felt Ida was too general a persona, and there was no challenge for me. The student with no money and no space has been tackled before and tackled again. However, I did want to take inspiration from her minimalism and incorporate multi-functionality into the product I design to act as a space-saver, as the pet cage is often something that is hidden away, clumsily until absolutely needed.
Not otto (from fat to fit...ish)
Surprisingly, not Otto either. I truly believed this was the route I wanted to go down as I wanted to create a solution to a problem I had faced, but I felt it just was not a feasible product for me. From what I could initially see and have experienced these solutions often take a heavily technology-based or clothing route; two areas I was not interested in for this project. I also found from personal experience that a lot of solutions to health, weightloss and courage is willpower. I found forums that said things such as ‘Don’t worry about being unfit…Learn how to deal with hecklers…Don’t be intimidated’ (Cooper, n.d.) however if you have not gained willpower, confidence and tackled the mental before the physical, not matter what product I create it will fall on deaf ears. I have similar products that use technology and clothing to teach, learn and inspire motivation already within my portfolio and there I wanted to widen it further with a new path I was yet to encounter.
But in fact: Rachel (the bike-dependent, animal lover)
It's all beginning to sound like a game of Cluedo, isn't it? I found myself very excited to be choosing this persona to continue on with which makes me feel I wanted to go down tis route all along. I want to create more functional, mass produced products as sometimes I can stick to batch or bespoke goods. This is an unexplored market of mine, which is strange because it is one I have a lot of experience with, having grown up loving animals and having pets all my life, therefore I can continue to design with creative empathy, which has added to my most successful concepts. I thought back to the Copenhagenize Index and how they wished to make the bike a feasible replacement for the car and I thought this would not be possible until we create plausible solutions to current issues with solve with a car e.g. taking pet to the vet, groomers etc. Finally, I found it upsetting that users may find themselves in an ultimatum between their beloved pet or beloved bike. I want to create a solution that means their is no compromise and they can easily incorporate the two into their lifestyle.
Cooper, C. (n.d.). How to Ride a Bike: A Guide for Fat Cyclists (02.05) | Dr Charlotte Cooper. [online] Charlottecooper.net. Available at: http://charlottecooper.net/publishing/digital/how-to-ride-a-bike-a-guide-for-fat-cyclists-02-05/ [Accessed 7 Feb. 2017].
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